Seminar on Four Silk Roads held at the Xi’an Tang Dynasty West Market

A seminar on Four Silk Roads and Co-building the Economic Belt of Silk Road was held at the Xi’an Tang Dynasty West Market on the afternoon of February 27. The seminar was co-sponsored by the China Chamber of International Commerce and the Chinese Cultural Promotion Society, and co-hosted by the Xi’an Tang Dynasty West Market Cultural Industry Investment Corporation and Northwest University (NWU). Present at the seminar were guests from various fields all over the country and leaders from NWU. These included Liu Yuzhu, the Director of the Cultural Industry Department within the Ministry of Culture, Feng Yueju, the Vice President of the Chinese People’s Political Consultative Committee of Shaanxi Province and the President of Shaanxi Federation of Industry, Liu Kuanren, the Director of the Shaanxi Provincial Department of Culture, Zhang Wei, the Vice President of the China Chamber of International Commerce (CCOIC), Ren Zongzhe, the President of the Shaanxi Academy of Social Sciences, Fang Guanghua, the President of NWU, and Li Hao, the Vice President of NWU. The seminar was hosted by Zhang Yi, the Secretary General of the China Council for the Promotion of International Trade. During the seminar, Lv Jianzhong, the Vice President of CCOIC and the Board Chairman of the Xi’an Tang Dynasty West Market, elaborated the concept of the Four Silk Roads in the Co-building the Economic Belt of Silk Road. The Four Silk Roads is a comprehensive development project covering the fields of culture, tourism, trade and many other industries. Specifically, it comprises the Internet Silk Road, a cross boarder e-commerce platform integrating the cultural trade of every countries along the Road; the Silk Road Expo, a never-ending exhibit of over 40 national pavilions along the Road; the International Fair Silk Road, an annual exposition for cultural exchange and economic and trade cooperation among the countries along the Road; the Silk Road Flavor Street, an international experiential cultural and corporate travel street based on the site of the West Market in the Sui and Tang dynasties, and using the theme of the Silk Road Culture, as seen in the flourishing Tang dynasty, to create pseudo-classic architecture. The Four Silk Roads promotes the cultural, tourist and trade development of the economic belt, thereby building a good relationship and credibility among the Silk Road countries. Furthermore, as it combines substantial economic interests and e-commerce, Four Silk Roads opens up a new era for the internet Silk Road, which has become a powerful driving force for accelerating the innovation of Silk Road economy. Fang Guanghua, President of NWU delivered a speech under the title of Coordinating Educational Cultural Resources and Building the Silk Road Wholeheartedly. In this, he illustrated the academic concept of NWU-roots in northwest, eyes on the world, to innovate knowledge and inherit culture. Focusing on the Silk Road, NWU has carried out multidisciplinary, and multi-channel scientific research programs including cultural heritage protection, exchange and the integration of multiple cultures, the coordinated development of regional economic society, the cooperative development of oil exploration and so on. These have cultivated a great number of intellectual talents for the Silk Road countries. President Fang Guanghua put forward new measures which considered the details of how to further build the Silk Road Economic Belt, covering specifically how to concentrate the strengths of the School of Central Asia; how to glean a number of research results into its social and market value according to national strategic needs; how to hold numerous international and domestic academic conferences on building the economy of the Silk Road; and how to prepare to build Chinese Culture Center in Central Asia. Finally, President Fang stated that the building of the Silk Road economy requires the cooperation of each scientific and cultural institution, as well as overall planning from Shaanxi province in order to cultivate intellectuals to boost the key projects in the construction of Silk Road Economy Belt. Professor Zhou Weizhou, a preeminent Shaanxi social scientist, and celebrated historian, teased out the history of Silk Road and proposed general conditions and suggestions about promoting Silk Road economy. The methods which could be employed to develop the Silk Road in terms of history, culture, economy, information technology and so forth, as well as specific suggestions for the Four Silk Roads were presented separately by the following: Professor Wang Jianxin, Professor of NWU School of Cultural Heritage, Professor Huang Mingxin, Director of the Institute of Middle East Studies, Professor Li Li’an, Director of the Institute of Buddhism, Professor Lu Shanbing, Professor of NWU School of Economics and Management, Peng Jinye, Vice Dean of NWU School of Information and Technology, Pei Chengrong, Director of the Institute of Economics at the Shaanxi Academy of Social Sciences, Professor Fang Lan, Vice Director of the Research Center for the Historical Environment and the Development of the Economic Society in the Northwest from Shaanxi Normal University. The connotations and background of the Silk Road Economic Belt were analyzed, and suggestions proposed on the Four Silk Roads and on the building of Xi’an as an international metropolis were given separately by the following: Li Zhonghang, CEO of the Xi’an Tang Dynasty West Market Cultural Industry Investment Corporation, Xiao Yunru, Vice President of the Shaanxi Federation of Literary and Art Circles, Professor Hu Ji, Counselor for the Xi’an Tang Dynasty West Market Cultural Industry Investment Corporation, Liu Yunhui, the Deputy Director of the Shaanxi Provincial Bureau of Cultural Heritage, Qiang Xiao’an, the Director of the Administrative Committee of the Xi’an International Trade and Logistics Park, Professor Deng Feng, the Director of the Peking University Research Center into Government Culture, Zhang Baotong, the Vice Director of the Academic Committee of the Shaanxi Academy of Social Sciences, and Tang Hongguang, the former Director of the Comprehensive Division of National Tourism Administration. Zhang Wei, the Vice Chairman of CCOIC, pointed out the great importance of enacting the Four Silk Roads, which is a major measure in building Xi’an into an international metropolis, and pledged that the CCOIC will spare no efforts to provide their support for and cooperation with scholars and enterprises in order to assure the success of the Four Silk Roads. It was reported that NWU School of Journalism and Communication has developed strategic cooperation relations with the Xi’an Tang Dynasty West Market Cultural Industry Investment Corporation. Thus, NWU will capitalize upon the comprehensive advantages of Institute of Silk Road Studies and School of Central Asia, in the pursuit of exploring new ways and new models of cooperation. NWU will enhance its research into geology, ore resources, economic development, cultural exchange and digital technology along the Silk Road, and provide support through intellectuals and personnel. Prior to the event, Phoenix TV conducted an exclusive interview with the President of NWU, Professor Fang Guanghua. Afterwards, CCTV, Guangming Daily, Phoenix TV, and the major media platforms of Shaanxi Province reported the seminar, thus stirring up extensive attention.